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June 4, 2024

Episode 137: UncleDad and JustMike "Live" at Cali Roots Arts and Music Festival 2024

Episode 137: UncleDad and JustMike "Live" at Cali Roots Arts and Music Festival 2024
Episode 137: UncleDad and JustMike "Live" at Cali Roots Arts and Music Festival 2024
UncleDad Talks
Episode 137: UncleDad and JustMike "Live" at Cali Roots Arts and Music Festival 2024

This episode is brought to you by Skyline Smart Energy.
In this exciting episode of Uncle Dad Talks, join Uncle Dad and the Magnificent Mike as they explore the vibrant California Roots Art and Music Festival in Monterey, California. They dive into t...

This episode is brought to you by Skyline Smart Energy.

In this exciting episode of Uncle Dad Talks, join Uncle Dad and the Magnificent Mike as they explore the vibrant California Roots Art and Music Festival in Monterey, California. They dive into the festival's unique blend of art, music, and cannabis culture, interviewing several notable guests along the way.

Meet Calee Dunlap, an incredibly talented muralist whose art captures the essence of nature and emotion. Discover the world of cannabis with Matt Shotwell, the star of Discovery Channel's "Weed Country," and Chris from Lowell Herb Co., a brand known for its classy cannabis products. Lastly, hear from Dustin Moore, co-founder of Embark, as he shares insights into the cannabis industry and its challenges.

This episode is packed with engaging conversations, personal stories, and insights into the art and cannabis scenes, all set against the backdrop of one of California's most beloved festivals. Don't miss out on this fascinating journey through Cali Roots!

00:00 - Skyline Smart Energy

01:10 - California Roots Art and Music Festival

02:24 - California Great Cannabis Companies

03:42 - The Influence of Art and Music

04:46 - A Night in Heaven

04:57 - Gattaca and Favorite Quotes

05:08 - Introduction by Dave Mandel

05:28 - Uncle Dad and Magnificent Mike

05:41 - Meet Wes Finley of Revolution

06:26 - Monterey’s Weather and Seasons

08:55 - Drumming Influences

09:14 - Drummer from System of a Down

10:07 - Favorite Venues in the States

11:06 - Favorite Aristotle Quote

12:10 - Interview with Wes Finley

12:26 - Collaboration with Barb Ridge

14:08 - Creating Reality TV

16:52 - Introduction to Matt Shotley

17:18 - Weed Country Documentary

17:50 - Midzotics Brand Introduction

18:11 - Experience in Media and Design

20:31 - Reality TV Storytelling

21:24 - Reality TV Challenges

22:15 - Lowell Herb Company Brand

24:37 - Midzotics on Instagram

25:33 - Lowell Herb Co and Chris

26:20 - Classy Packaging of Lowell Herb

27:38 - Distribution Company Partnerships

28:16 - Weed-Infused Coffee

29:25 - VP of Sales at Lowell Herb Co

31:02 - Uncle Dad and Mike at Cali Roots

32:21 - Interview with Callie Dunlap

32:42 - Introduction to Sea Like the Ocean

33:17 - Self-Discovery and Identity

37:50 - Online Art Presence

40:45 - Welcoming Avelino to the Scene

41:28 - Artistic Journey and Growth

43:34 - Unique Artistic Logo Design

46:33 - Finding Art Online

47:17 - Favorite Mexican Dish

49:45 - Introducing Callie Dunlap Art

50:11 - Artistic Evolution and Experience

52:37 - Artistic Style Description

56:30 - Impact of Art on Viewers

58:10 - Artistic Impact and Inspiration

59:36 - Growing in the Cannabis Industry

01:01:48 - Battling Cannabis Stigma

01:04:44 - Differentiated Cannabis Experience

01:04:57 - Cannabis In Live Events

01:06:06 - Fun Cannabis Snacks and Movies

01:09:17 - Connecting with Embark Supply

0:00 This episode is brought to you by Skyline Smart Energy. It's a new year, which unfortunately means that your electric bill has increased. PG&E is now California's most expensive power provider, and they're already looking to increase rates again this year. If you're looking to save hundreds of dollars each year on your electric bill, then call Skyline Smart Energy today. By going solar with Skyline, you can lock in a consistent energy rate that is lower than what you're paying for now. You'll know exactly how much you'll be paying for for the next 25 years and you'll no longer have to worry about seasonal rate changes. Plus, right now Skyline is offering a free year of Brinks Home Security when you get solar installed today.

0:42 Not only will you save each money next month, but you'll also be able to secure your family and your home. So do yourself a favor and call or text 209-573-0589. Again, that number is 209-573-0589 to get a free energy savings consultation. Start your path to energy independence today. Guy Lyons Smart Energy. Take control over rising energy costs. What up, everybody? Uncle Dad here, hanging out with the one and only, the Magnificent Mike. What's up? Magnificent Mike in the house. Don't you love that? Don't you love how I just hype you up every time I see you? It's good to have people that hype you up that are around. So, yes, thank you. All right. Your turn, your turn. Hype me up. I'm with the...

1:31 Exuberant uncle dad oh hell yeah we don't really need a show that's all we got uh peacocking and all peacock at all yes hey so we're here at the california roots art and music festival in monterey california uh what's your feeling right now how you feeling are you feeling the vibe are you vibing out are you are you wang chung and tell me i'm wang chung into the vibe yeah i mean it's uh this, This is the third year I've been here. You know, we have a Bart Bridge booth selling hats, but mainly this time we're here doing support for Callie, Callie Dunlap, while she paints a mural.

2:11 She's one of the few muralists here at the event, so it's exciting to support her. Of course. We love Callie. The audience loves Callie, and we'll talk to her later on today as well. But she's doing an awesome mural, which we'll have pictures of and we'll put it in the promo flyer i'm sure we should uh put process photos of you know how it looks throughout the days because it you know she starts on uh friday today it's a three-day festival without really uh an end result in mind it kind of comes to be throughout the days and influenced by the music and the people and all the things so we'll post process like the work work and process pictures i love that i absolutely love I love that and besides the amazing art, the amazing music, there's a lot of something here that we don't talk about too often or we haven't in a while and that is the California great cannabis company or companies, I should say.

3:10 What do you think? We're gonna do some cannabis talking today. There's a lot of cannabis companies now, right? There's a lot. But yeah, I have a. A very small window of time where I deal with cannabis for myself. And that's usually to help me go to sleep. Which, if anyone's listened to our past episodes, they would know. And if you didn't, well, now you know. But yeah, let's talk to them. Yeah, we're going to do some cannabis chatting. It's going to be great. We're also going to have some other... We're going to have a musician on. That's exciting. I'm not going to reveal who that is, even though they know who it is already. But we're not going to reveal who it is, on Mike at least. and we may have more musicians too, we'll figure that out but definitely a lot of candidates to chat a lot of artists to chat because there's a bunch of great artists here you know them more than I do, a lot of great artists, there's several great local to the Monterey area artists here and California roots or also Cali roots as most people say now, used to be more art influenced and there's still just in our eyesight here Here there's three or four muralists right here on this strip.

4:23 But I guess they used to do it on the stage while the musicians were playing. And so, you know, now they're on the side, which is kind of cool because now they can interact with, you know, with the attendees and stuff. Yeah, it makes it more interactive, right? That's how they build them is interactive artists. So I think it's really cool that you can come see the artists, hear an airplane go by, and then also be able to chat with the artists. Like, I mean, what more could you want? And you could smoke some weed. You can smoke some weed and you can listen to the plane. Hey, that's a night in heaven if you ask me. But before we wrap up this quick little intro here, I wanted to quickly ask you something. What is your favorite Aristotle quote? The last one. It's always the last one. All right, everybody, we'll be right back after this break.

5:08 Hi there, this is Dave Mandel. I'd like to think you know me as a writer for Seinfeld and curb your enthusiasm or Veep or even Eurotrip or, I don't know, The Dictator or Clerks. But you probably know me from Cat in the Hat. Oh, well. Anyway, you're listening to Uncle Dad Talks. All right, everybody. We are back. Uncle Dad here with, of course, my man, Mike. Mike, say hello. Hello, hello. Mike, we have a very handsome guest right across from you. Two handsome people. I'm very lucky to be a part of the sandwich right now. know. So let's give it up for the man, the myth, the legend, Wes Finley of Revolution. How are you? I'm very good, my friend. Thank you. I cannot tell you how excited I am to have you on, Mike. You are more eager than I could ever imagine.

5:52 So I'm going to hand the mic to you and you're going to take the keys and drive, my friend. Thankfully, it's a short drive. Yeah, Wes, thank you for talking to us. So Cali Roots, you guys always headline. Is there a feeling when you guys come to this event specifically that always keeps you guys coming back? Because I've seen you guys perform, and I've been in the crowd. And everyone loves you guys here. So what is it about this event that you guys always just lock it in and rock it? It yeah there's a couple things um the first would be our our relationship with the promoters uh dan and amy we've been doing shows with them before cali roots was conceived um so like we did shows in guam together and hawaii and stuff so um we just go way back with them and always work well together um so when they want to put on this festival we are obviously like obliged to do that and um yeah second reason for me would be that monterey is my hometown i actually live like two miles from where we're standing right now so this is like a big you know a big hometown show for me where i can have my family and friends be part of the festival situation not have to leave their houses too far and um get to see me in action so yeah so you so you still live here in in monterey area yeah i could bike over here if i wanted to so let me ask you this i monterey is beautiful and and when it's sunny it's like heaven here does does the 80 of the year where it's cloudy.

7:22 And gray bother you at all or you you take it all yeah when you when you grow up you know in the in the fog and cold like that's just what you become accustomed to and you actually miss it like so like when the band you know started in santa barbara and when i lived there for 15 years and i actually started missing like being cold or missing fog or season so that was one of the things that drove me back to to moving back to monterey is like having experiencing those deeper seasons a little bit more and yeah I welcome it now like jacket weather whatever you know like I'll walk out in a shirt and people be wearing like tourists will be wearing like three layers and I'll be like what you know so it's something you get used to too so yeah. All right so you're you're the drummer you're the heartbeat of revolution what other drummers are there other drummers that you look up to that you're influenced by or that got you into even doing drumming yeah so when i you know coming up i didn't really listen to a lot of reggae it was more like i got exposed to when from the other guys when we started the band so a lot of the drummers i look up to are like heavy rock drummers and that's what i kind of listened to in my free time um in indie rock so and and like the the drummers i look up to are like in obscure bands too that like aren't as popular as us which is kind of funny so it's like these guys are so talented but like they only draw a few hundred people or play like these small dingy clubs so, it's always fun seeing my favorite bands in like really small places it's i don't my typical aisles aren't like the you know like rolling stones or like the doors or like whatever whoever else you know, most people might mention.

8:51 So I, I enjoy having obscure influences. Have you heard of the band charred walls of the damned? I can't say I have. I might be too obscure. It sounds very obscure. What about system of a down? Have you heard of them? Yeah, we've played a couple of vessels with them. John, the drummer is a, is a friend of ours. He's also, he's the big in the comic book scene too. So, so yeah, the band is obviously a lot of, of kind of reggae influence. Influence so when you weren't really big into reggae how like how was it to you to to fit that because it's a very distinct style how was it for you to fit that into what you were already doing yeah i mean like most bands that start out you just are playing covers so you're just learning songs and then in that process you're learning like the traditional reggae beats of which there's like you know a handful of like really staple beats and rhythms so um that's that's an easy introduction in that sense but yeah just exposure over time and then like finding you know the artists that I specifically like reggae artists that I like and that type and certain songs and versions of reggae that I like that were different than the other guys so you know I started to find my own identity within reggae itself.

10:07 It's beautiful like music it's just no matter what like if you're if you're if you're a musician and and you appreciate the culture you can find your way and you guys blend it together so well and it's always so beautiful to see to see the people just appreciate you guys so much, what's we i like to ask this a lot what's i always say the top three but what's one of your favorite venues to play in in the states in the states i mean the go-to answer is red rocks right it's just like this natural amphitheater that's people like we'll go just to not even see a show just to run the stairs or like you know see the natural history of it so i'd say that and then like the santa barbara bowl is it's our hometown where the band started so and that venue is beautiful in and of itself i call it like red rocks junior sometimes because it's also cut into the hillside and has a natural acoustics to it. So I would say those two.

11:03 Right on. We got to go there. You have something to say, Uncle Dad? I do. I'm curious. Do you read Aristotle? No, sir. Okay. Well, is there any quotes that you like to live by when you perform? There's a scene in the movie Gattaca that sometimes I think about, and it's towards the end of the movie, but there's essentially two brothers that try to compete against each other they're swimming as far as they can out into the ocean and whoever gets chicken has to turn back, does and and at the end one brother knows he's going to die so he just keeps swimming and he always says i never saved anything for the swim back and it's just that just means like you know going as hard as you can and not you know just keep pushing yourself i love that have you seen that movie by the way i i've seen parts of it yeah matthew mcconaughey right, Jude Law and Ethan Hawke. I always get Ethan Hawke and Matthew McConaughey messed up for some reason.

12:01 Am I weird in that? I get Jude Law more than Ethan Hawke mixed up with Matthew McConaughey. I'm with that one. Clearly. Well, Wes, thank you so much for talking to us. It's also cool that we get to do for Barbraids, we get to do hats for you guys. And so how does the story go? Go you you got some hats from us at a festival or. A market somewhere or like how did you find us yeah i always tell that story actually you guys were here uh doing the artichoke festival in the same fairgrounds where we are now and uh and you guys had heard a rebel or i think our friend maybe uh said hey that was a guy in revolution and so we came back and and met you guys and i was like oh we gotta start working together and then i think that's where it took off but it's it's always a pleasure going back and forth with you on the art and um trying to to do something different each time and i know the the fans love the hats so thank you yeah it's cool to be here and like just see them randomly out and about and like some of the older ones the newer ones yeah what's i i enjoy seeing it out and about in the world like i'll be at an airport i'll be in another state and i'll see when i'll be like oh that's crazy man like that's barb ridge hat do you know that you know like and it's just they're just wearing a hat to them but it's like i know like the deeper history and like you know how humble the beginnings are and stuff so it's cool to see that well humble beginnings always i think equates a humble continuation of success right and and you appreciate anytime someone listens to your music someone wears your hat someone listens to our podcast you appreciate it all because it it's

13:31 hard to like be successful in in any of this stuff you know like none of us have to work silly day jobs and and just you know we get to do what we love right and so it's it's always appreciative and so it's a pleasure to work with you and we have some really cool new uh designs coming out with you guys yep happy to have them. Well, Wes, and where can the audience find you or Revolution or the whole doo-wop? Yeah, I'm at Wes Strummer on Instagram. And, you know, bands on Instagram, Facebook, all the usual socials. So it should be pretty easy to find. And the band's also touring everywhere. Yes. And I got one last question because I like to make things a little fun here.

14:14 What's your favorite Bruce Willis movie? movie well die hard is always funny right because people argue whether it's a christmas movie or not so that's always a point of contention which is fun to talk about so i mean but pulp fiction though you know like that was you know just the movie itself is great and the fact that he has a role a big role in it is pretty clutch so probably that probably pulp fiction oh so does he know about your love for uh bruce willis i i doubt you know about my love for bruce willis but show show well maybe i'll show you uh i have a bruce willis tattoo i'll show you on on sunday, damn you more tattoo you had to get covered up i had an ashton kutcher uh.

14:59 But have you seen the bruce willis roast comedy central was a few years ago have you seen it no i haven't seen that one there's a great so you know when you watch a roast at the end the person who's getting roasted gets to come up and roast everybody else and he ends the roast with for the record die hard is not a christmas movie it's not an action movie and then he gives the look it's a bruce willis movie so he he answered the question but didn't quite answer it yeah well he did you know he he does what he does right anyways wes thank you so much man you're awesome it's an honor to just chill with you and chat and talk about all the things and crew including Bruce Willis.

15:40 And I can't wait to watch you guys perform and then see the hats that come out and see your continued success. Stoked to play here and to have you guys watch our set and happy for the hats that are about to come out too. And happy everything, right? Yeah. All right. Uncle Dad here hanging out with Mike. We just got done doing a wonderful interview and give it up to Mike, everybody, for killing it as he does. I'm usually just here to say dumb things on the side. And I appreciate that you noticed that I can be real. You are real. Some would say too real. Yeah, some would say. But that was great. great honestly uh west is such a nice kind dude and i one day we can have maybe more members of revolution on if that's possible well we'll see i like to put that out in the ether yeah put it out there that's you know that's how things come to be exactly and now we're going to start our journey into cannabis chatting we're going to talk to matt shotley who is the executive producer of a TV show, 2013, the very first ever marijuana-based reality show called Weed Country.

16:52 When you say marijuana-based reality TV show, what does that mean exactly? I'm going to have Matt tell you. Okay. That's probably better. Yeah, exactly. So it's really exciting. And that show was actually on Discovery Channel for about two years, I believe. So very exciting. And let's go get that going on because we have a long chat, a long day of Cannabis Chats, and I'm so excited because I love weed. Yes, you do. We'll be right back, everybody. I guess I better let my dreads out. I love it. All right, Uncle Dad here hanging out with Just Mike. Just Mike, say hello as always. Hello, hello. Mike, we're talking about something pretty fun right now. We're talking about one of my favorite things in the world. Would you agree with that? It is one of your favorite things.

17:34 It totally is, and we're talking about the beautiful world of cannabis, And we are with a man, the man, the myth, the legend, the icon himself. Give it up for Matthew or Matt Shotwell. That's right. Hi, I'm Matt from Midzotics. Thanks for having me. Thank you for coming on. Of course. No, I love participating in any media and getting our story out there and just connecting with people in different forms of media. So thanks for asking. Yeah, of course. You know, the first thing you said to me that really stood out was that was awesome. You were like, I'm camera ready and I'm mic ready. And you don't meet a lot of people like that. And I think that's such a great skill to have. So thank you for being 100 for that. Oh, yeah, for sure. I grew up on TV. I've been an actor since I was a child. I've done acting as an adult too and if you are a fan of cannabis content then you've probably seen my show on Discovery Channel called Weed Country it's the most watched worldwide marijuana documentary ever made so the OGs know me for that but the younger generation knows me as the king of mids for midsotics and I didn't really fit in here at Cali Roots in my race car outfit so I went and got my hair did and now I do fit in so I love that I love that so let's talk about that really quickly. You did a reality show, right? A reality show or documentary?

18:45 Docu-reality, a brand new category of content, which was a documentary about me and some other characters in the show, farmers, the cops, a kid with cancer, a doctor. And then it's also a reality in that, a reality series in that there's a little bit of the drama. There's a little bit of storyboarding as well, but the genesis of everything happening was true and revolved around me getting raided by the feds and going to jail in 2012 for opening up the first suspensory in downtown Vallejo. And I filmed and documented the entire process, pitched it to them. They said, no. Then I got ready to went to jail. Then they said, yes, with jail he's at. And then we got a budget for a show. I got to co-create it, co-produce it and co-star in it.

19:27 Wow. Mike, he does a lot just like you do. Well, I was going to ask, is this something that you pitched or is this something that people came to you, but you said you pitched it. So did you have to reenact getting arrested in the jail or no? No, I didn't have to reenact anything because we had all of it on camera because we were filming everything, actively filming and pitching and making DVDs, pitch reel, sizzle reel, storyboarding out the episodes. So we already had two years of content in the can. Then the feds showed up, and they didn't know that they were on camera. Yeah, so I have it all. I have it all. And then green light the show with a budget, bring in all the ensemble characters. I go meet a farmer to get some packs after my shop gets shut down.

20:09 Then the police are following me. I'm fighting with my girlfriend, arguing with farmers over prices, and they think I'm a city boy that's hot who just got raided. So there's a little bit of a drama going on in there as well. So that's where they sow in that drama by bringing a big cast of characters in and having us interact with each other But we all had our own stories as well that we brought together to make a show. Wow, that's incredible So, you know, we we haven't really talked to me people who've done reality reality show work Let me ask this did you ever find it to be a challenge to be? Maybe like a character of yourself or did where you always come in and just always being yourself uh in that show i kept it 100 and that's why a lot of people didn't like it but you know i was like i'm breaking the law on tv so what you know what i mean and then um but they did you know um set me in situations that that um would naturally produce some uh antagonists protagonist situations and that's the beauty of tv and and that you can create something that you want and present it in the way that you want it to get people to be engaged.

21:16 You know what I mean? Sometimes the real stories are actually better than the ones they conjure up. You can't tell every story, though. You have to tell only a couple stories. Yeah, I think it's always about storytelling, right? It's having the select moments to get it out there. Would you agree with that? Yeah, and I've always been curious about reality TV. Like, how much of it is real? Is there like a kernel of truth? And I guess there's writers, I would assume. Or they just say, oh, that seems interesting. Please embellish that more. And then they hit record. Is that kind of how it works? Generally, yes. Yes, they will say that you two are going to talk about this subject and then we're just going to see what happens. We want you to be a be a jerk to him and try to elicit a response and then let's just spitball and see what happens. Now, in my case, I had a mission.

22:00 I did get raided. I did go to jail. My shop was shut down. The feds were on my ass. And what did I need to do? I needed to go get more weed. So I went to go meet a particular person who was already prearranged, but had his own story. So then you put two characters together who were both have their own story. And then we now have a story together and then we have the cops following me so them in are they really following me and then they're busting another farm switch to another story somewhere else let's go back to matt's story in vallejo let's go back to the guys getting raided over here and now you have multiple storylines going on and so it resonates with different people farmers watched for the farmer stuff city people hustlers and trappers and retailers watched because of my story and then people who were empathetic to cancer and like the sickness side of the healing properties of cannabis watched for the kid and in the doctor side of it so there was a law enforcement element in the show as well for people who don't like we don't see these weed idiots get busted you know what i mean so it was really one of the best weed tv shows ever made in world history and we got you know a nice budget for we had a helicopter following my porsche driving through fucking humble which pissed everybody off then i became persona non grata and they didn't want me up there and it caused problems for me in the industry but somebody had to make the first marijuana docu reality and it was me wow what a story i love that now what are you what do you got going on now these days well now we have our brand midzotics we are all about the middle class thousandaire flex and we are self-funded family business known as a hype brand affordable buyer for the cost-conscious custody we're here at roots in the equity trade network

23:33 the lounge and we're selling our live resin disposable vapes here at this show but we We have a full menu of products that we sell in stores in California. We're also in the New Mexico market and Washington, D.C. market now. Wow. Mike, I know this is almost blowing your mind right now. Yes. Well, yeah. I mean, I didn't even know until he told me before we came over here that there was a reality show about weed. And so... But also, let me just say this. I also lived in Vallejo for a short amount of time. And Vallejo is almost like a third world country. Especially at like 5 o'clock on, what is it, Solano? On a Friday? Sonoma. Sorry, Sonoma. Yes. On the blade. On the blade.

24:17 Apparently you know what I'm talking about. Yes. I live two blocks from the blade. All the ladies of the night know me as Freckles. Oh, okay. I like that. Go fuck with Freckles. Don't fucking freckles. You know what? I can't. That's like, that's amazing. So before we wrap up here, where can my audience learn more about your products, learn more about you and where can they buy your product? So we're heavy on Instagram at mid Zodiac, spell it all the way out. We're shadow band. There's a couple of copycat pages cause we're fucking killing it. So you can follow me personally. Shotwell, my last name, legal trapping on Instagram. And we also do riff raffs brand for him too. If you're friends with riff raff, the rap we do here, and you can find us in stores around the Bay area, midxotics.com if you want to see our merch, so yeah I love it go check them out great stuff and Mike do you have any last words your whole outfit the colors it's great you know you look like you're ready to change a tire on a car a NASCAR maybe for you know like in days of thunder but hi but hi yes I love that thank you guys thank you so much for taking the time and everybody we'll be right back after this break, All right, everybody. Uncle Dad here hanging out with Mike. Mike, say hello. Hello, hello. So, Mike, we're talking about another one of my favorite things in the world, as always, cannabis.

25:31 We talked about it earlier. We're talking about it some more. And we're actually with somebody who represents one of my favorite brands in the entire world, Lowell Herb Company. Or is it Herb Co. now? It's Lowell Herb Co. Yeah. Absolutely amazing. We're with Chris. Chris, can you tell the audience your position and what you do for? So, I'm a VP of sales. I've been with the company since 2018. I run the entire sales team all throughout California. Wow. So when you came on to this brand, I feel like Lolo Herb has just been blowing up recently. When you came on, did you ever see the trajectory of where it would go, or you just knew it was a good product? We just focused on quality. We're one of the first that had actually a real nice, classy packaging. A lot of times when I meet customers, they say it was the first product they ever bought at a retail dispensary.

26:14 So I think the focus on quality, customer service, I knew we were going to win long-term. Yeah, absolutely. And you know, You know, it's funny. I was telling him earlier off, Mike, that what I find your packaging and your overall product, to me, it's the gentleman's choice. You know what I mean? And I don't mean that like, you know, as picking one sex or the other, but it's the classiest choice to choose, right? Now that concept, was that always the initial idea or was that something that grew throughout time? Yeah, we wanted to kind of break the stigma where Canvas was about five years ago. And this is something that you could just pull out of your pocket. You could put it, throw it out at a party, and it's just going to have that more upper classier type feel than what But Prop 215 packaging originally was, whereas, you know, Mylar is baggies.

26:56 Yeah, lots of plastic bags. Mike, you know, you're a graphic designer. What are your thoughts on their packaging? Yeah, well, so, yes. Hi, I'm Mike, Chris. And, yes, also a designer. And so with the packaging, is that something that you guys sought out a designer for? I'm always fascinated about, like, how design of a company comes to be. Like, how did it come to be with that? Was that something you set forward? Or was that something that the designer brought to you guys? That was actually the vision of the original CEO. The story was he kind of had it on his computer. He kind of brought it out to the marketing department. And it kind of just spitballed from there. So, yeah. Oh, wow. Okay. So, you have lots of products now.

27:38 Now, I didn't realize, are you guys owned by different brands? Or is this partnerships with different brands? Yeah. So, we're also a distribution company. So, we distribute for about 20 other brands right now. These are some of our brand partners here at the show today. So we kind of have something for everyone. Like we have blunts now, even coffee, infused joints. So, yeah, just wanted to have something for our retail partners to hit every single demographic and every menu item. So can we talk about, or do you have something to say? I'm just going to say, you mentioned coffee. You guys are serving weed-infused coffee here at the booth. I've never, I've been to a lot of festivals. I've been to Burning Man, I've been to all the things. I've never been anywhere where I've seen anyone serving, marijuana infused coffee like that is so i think it's dope now that that concept what how does that process work do you know uh so this is one of our brand partners so we don't own it but we distribute and sell for them but yeah the concept's cool it's a k cup sell one single serve they also have 100 milligram bags that are ground coffee that they sell at the dispensary but for ease for the show you know to keep lines down we just have the self-serve station with the pod i say it's a a whole nother way to wake and bake, right?

28:54 It's literally waking and baking. I love that. Mike, you know what that means? I think you should try it on there. Well, no, because if I try, I'm just going to stare at the wall for the rest of the time we're here. So I can't do that yet. Yeah. Oh, okay. So before we wrap up, can you tell our audience where they can find the products or where they can connect with the brand? Yeah. So, I mean, we're in about 400 retailers across the state. If you're looking for a local shop out in Salinas or Seaside. The Reef carries pretty much our full lineup of products, the coffee, the pre-rolls, the vapes, everything that we have. Awesome. Honestly, everybody listening, you guys have to listen. You have to get it because seriously, I believe Lowell Herb, in my opinion, is the best brand, period, in cannabis.

29:35 And I really mean that. I'm not just saying that because you're on the mic. I absolutely mean that. This is the number one thing I only buy. And if a dispensary stops carrying that product, I will go to another other one just to get that so thank you so much for your time really appreciate it awesome thank you very much hello everybody this is day three of cali roots and you're hanging out with uncle dad and of course the man the man with the sweat the sweetest jackets the one and only mike hampton it's day three but it feels like it could be day 20 doesn't it always feel like the case when we do any of these events uh yeah yeah well you know one day at a festival like this is equivalent to of five days in real life. I think you're right, especially when you're walking back and forth trying to get somebody to do an interview, trying to figure out where we're doing the interview, and then you make it happen.

30:22 And you're also working a booth. Yeah, exactly. It's usually how it is, too. Usually you are at a booth, you pull aside, and vice versa, then there you go, right? It's always a working thing for you. But you know what? I know you wouldn't have it any other way because it's such a fun time. It's a fun time. And, you know, working a booth here, you also have to kind of meet people on the level that they're out here and most people at a festival like this are in some type of way so you must be in some type of way to meet them on some level or you have to be a really good actor, you know I like to believe I'm really good actor.

31:02 You are. Thank you. Somebody did call me earlier, Drama Queen. I'm figuring it all out today, actually. You son of a bitch. So we are going to interview some artists. Do you want to say who they are now, or do you want to wait until we introduce them? Yeah, we'll let them introduce themselves. So a big part of Cali Roots is the music, but also the artists. And so there's a lot of local artists to the Monterey Bay area. And uh it's it's always been a big part of this festival so i think it's it's almost more important for me because i'm an artist to promote visual artists i love it now can i ask you a question before we go people told me this and i'm curious what you think am i an artist too are you an artist do you what do you think i i want to say yes but not a visual artist you're not a visual Yeah, you don't do visual art.

31:59 I do audio art. Audio art. Is that a thing? Is that a thing? I'm asking you. We're going to have to look this up. Well, don't ruin my... I was like, yeah, I'm an artist, sure. Now I'm like, oh, maybe I'm not. I mean, you know, art, what is art? What is art indeed? It's a... What did Aristotle say? It's a long, deep conversation. All right, Uncle Dad here, hanging out with one of the artists right next to our booth, which is Callie. I got to say I'm so excited because the energy right now is through the roof. Ain't that right, Mike? Well, it's Sunday. It's a day of worship. Day of worship indeed. What better way to worship than worshiping local artists? Am I right? That's very good, yes. I know it's good.

32:42 Let's give it up for Sea Like the Ocean. How are you doing? I'm doing great. I love that introduction. I'm usually a pretty good introductory person, right? What do you think? Except when you have to say someone's last name, yes. And imagine how easy this is. Yes, it's just one word. Exactly, that's it. So Mike, you're an artist, you're an artist, see? Let's chat about that. Yeah, so see, who are you and what do you do? Okay, first of all, who am I? Who are you? Who is anyone?

33:22 We make ourselves every day as we go. I am a creature in this planet making art as they go through life what do I do anything that seems fun mostly art but you know murals paintings sculptures that sort of thing yeah okay so so you're you're here in the Monterey area now but like where are. You from and what inspires the art that you do well I was originally born here but I was raised in Mexico and yeah the first 16 years of my life were there but now I'm here and I'm way too old to care about that but what my art my feelings my feelers it's mostly really it's it's about the the the time in life that i'm living and what that feels like there's there's no real oh this sort of drives me from anywhere other than the moment so so the art that you are giving to the world comes from within your own feelings right and so that's a very vulnerable place to be as an artist to just be putting putting your feelings out there like that right like so how how does that feel for you being vulnerable in that way well for one i think that i have come to terms with considering myself a very dramatic

34:54 person not just artists because being that vulnerable people are like yo come on and. You're like no it is what it is it's very dramatic but also it's to me feels very authentic and that's all i care about because authenticity within my work is the number one you know like uh if it's not genuine i don't care about it in a way so yeah it's very dramatic very like over the top sometimes like bro that's but i don't care because it's just feelings they're so deep at the moment and that's what it is like you know you know and i think to touch on what you're saying there i think shakespeare said it right drama is art and i think in many ways that it's the case right just because it's something dramatic in a negative way or even in a positive it doesn't matter right dramatic drama can be positive drama right how do you find yourself when you're displaying your artwork out there is it ever a challenge to get it out there or to see it through.

35:52 I think so. I think so. Just putting yourself out there for people to be like, bruh, get over yourself. It's a thing. But it's also very cathartic. There's nothing like being able to pull a feeling out. I don't know how else to explain it. But once you can convey a feeling out very much like, and that's what that feels like, and you don't have to hold it anymore. More you don't have to like carry it it's there and people can relate to it understand see it and understand it that there's there's no better feeling than that it's like yeah it's very dramatic but you also feel it you also are experiencing exactly what that what I meant that to feel like I don't know maybe that's very egotistical in a way because you're like yes but But also, yes.

36:45 You know, like I wouldn't be able to put it into words. You had to experience it as that was because I could never tell you what that feels like unless you experienced it for yourself. And I don't wish anyone to go through the certain things that you're trying to express through art. Go through because it's very painful. but if you can feel it through like a second lens rather you know like bro there's nothing like somebody understanding you on that level without having to go through that pain themselves to understand what you're going through well there's something about art where you as the artist create a piece and it means what it means to you but then people see the art and they interpret it for whatever it means for them when they see it you know it so So hopefully at some point there is a common ground, but if not, it's fine.

37:37 People interpret art however they do. So you do a mixed bag of art. You've done murals, you've done paintings. If people wanted to see your art in the online world, where could they find you? In the online world? My artwork only exists on Instagram, sadly, these days. Which, this is where I insert my handle, I'm assuming. Yeah. Okay. So this is where you go at, at Art de Sevilla. That's A-R-T-D-E-S-E-V-I-L-L-A. And that's mostly where the artwork lives at.

38:18 But if you want to see some work that I've done out in the world like there's several murals that I have done in the Monterey Peninsula including like Salinas and Seaside and there's a sculpture in the in San Francisco that you could see in the Chinese Strict you know on the St. Mary's Square I got to work on that monument that is also pretty cool and it's out in the world and you can go see it for free so there's that and uh yeah that's mostly most of the the things that you would find are that's that's where they're at yeah sorry well no that's very fair and and you know like you're you're seeing meeting you in person you're one of the most enjoyable artists at these events that i get to meet and so it's always a pleasure to talk to you and thanks for for coming on our show and I love your work and I and I feel like who you are as a person comes through in your artwork and it's just a gift to the world so thank you for for giving us for giving us that thank you so much for having me thank you so much for carrying words that's really nice and uh yeah no I thank you guys for having me and uh yeah then hopefully there'll be more one more question though i'm mexican as well very proud of it right i don't speak spanish but that's okay we don't judge okay so let me ask you this question here what is your favorite.

39:50 Back home mexican dish you could ever have oh man there's nothing like street tacos, i'm sorry i am sorry i i just got back from freaking europe and through all those two weeks So I could think about is oh man if I could just have some tacos like it doesn't even matter of what just treat That goes anything, hands down I Love that. I love that and I Have to ask you one last thing. What part of Mexico are you from Jalisco? Okay, so my family's from each other God Oh, so we're neighbors. Yes You can come visit anytime. I love that over that he can't come though He's too cool. I mean, I'll visit Thank you so much for your time, and we'll be right back after this break.

40:36 Yo, what up, everybody? Uncle Dad here again with Mike. Mike, say hello. Hello. Overtime. Say hello. Hello, hello. There we go. We are hanging out with probably the coolest OG on the block. Let's give it up for another artist, Avelino. Hi, nice to meet you guys. This is Avelino from Monterey. How gangster is that? Oh, he's gangster. Yeah, he's OG, yes. You can totally tell. This guy's rapping. He's down. Yes. Mike, since you're the artist, I'm going to hand this over to you, and we'll go ahead and learn about his story. So, Abelino, so you're here in Monterey. You're at Cali Roots. How many years have you been doing art here at Cali Roots?

41:20 I've been working here in Monterey for about five years with my group, the muralists that we call Laneta Murals. And they hit me up about three years ago to do the first one here. And then from there I just be here every year so which is so cool so you do you're with a group that this mural so and we're here in Monterey just like do you do murals like specifically in this Monterey area or like all over California like where do people see the murals that you're associated with so we start here in Monterey and then we span to to seaside and then Sand City and And then we went to Salinas, so we have a big mural there.

42:07 We got a contract with Caltrans and then with the city of Monterey. And then now we're going to... King city and then we're doing watsonville too so we we kind of like now we're growing and and also my my my partner is going to chicago to do like festivals and all that i just keep it down right here but we are lovers so we just got we try you have the whole bowl like locked up but like so I've seen you at a few festivals here and you're the way that you do your work you're very quick like you you put it up and use like you see what it is that you're seeing in your mind that you're portraying like it it's very fast and then you do the details slowly later as like the days go on so like in your process like do you already have it in mind or does it come about like as you're as you're doing the piece yeah kind of I have something in mind but it's like I just want to place the piece there and then it's the rest of the day so the rest of the time I trying to figure it out like a spontaneous like colors and all that stuff like to make.

43:34 A piece like you know vibe and and and nice you know what i mean yeah so like here you know cali roots there's a lot uh the marley brothers are some of the headliners here and your your piece that you did here your mural is very inspired by that but you also have this interesting uh logo design this year that's new that's uh it's on your hat you have shirts of it uh and it's it's almost It's almost like the NBA or the MLB logo, but it's of a silhouette of a man's spray painting with the. Certain colors. Do you want to elaborate on more of what that is?

44:17 Yeah, I get inspired for that logo for NBA. You know, that is also for baseball and all that. So I was thinking to design my logo. It was so difficult to create that, but I just saw that logo. The NBA is like, wait a minute. It just popped up to me like, wait, I can do that? Myself get into there and make kind of the same and also for about this mural it's like I get inspired because the family Marley is gonna be here so I want to represent like all the people that reggae music and all that movement that he creates so I just I just do it I just did it like no it's dope and i think the logo like any any artist who does work with a can a spray can would would definitely resonate with that uh what do you think uh uncle dad oh absolutely there's also like a certain level of time going back to our last conversation a certain level of drama with like graffiti or or um mural murals right there's a certain level of emotion attached to it when you do any of that stuff so i'm curious are you a fan like who is the the the muralist or the like a graffiti artist or crew that you truly get inspired, inspire, get inspiration from?

45:38 Honestly, I don't, I don't want to be like a troll about that. Like that, but I, I'm not, I don't have a, like a big name on that. I just aspire for everybody. If I saw one thing that I like, even if it's a local or someone that doesn't have a name, but if I like it, I take it in mind. I'm being inspired for all of them. But I don't have specific people to follow, you know what I mean? But I love all the art, all the techniques, everything about art.

46:20 I love it. I love that all these two, you know, the people who start doing art, and I love to see the new people that is growing, and I take everything from everybody. I love that, man. Mike, do you have any last questions? Well, it's beautiful. And so, Alina, where can our listeners find your art online so that they can check out what you're doing? Because, you know, we're an audio show, but we want people to see what you do. Where can people find you? Instagram, website, whatever. Yeah, I'm on Instagram and Facebook, Abel Sanher, A-B-E-L Sanher, so they can find me there and see what I'm doing there, and also they can message me if they want something, commission or merchandise or whatever I have there.

47:07 Look at that, on the hustle and on the grind, I love that, man. Before we leave, though, I've got to ask you one last question, because you are, you're Mexican, correct? Yeah, Mexico City. Mexico City? Okay. What is your favorite Mexican dish, period? Mole. Ooh, good answer. And good mole. And mole is different throughout Mexico. A lot of people don't know that. In all the states, it's different. But, you know, Mexico is full of cultures there. It's like here in California, it's a lot of migrants from all over the world. So it's like Mexico City, it's also the same thing. Like all over the country, they just get there in that point, so they create their own dishes and their own culture though, so yeah.

47:53 I love that, I still haven't been, but I gotta make that happen, right Mike? I've been. You have to go. If I've been there, you've got to go there. Yeah, I think so. How do you like it? I loved it. I love Mexico City. The food, the people, it was clean. It's such a huge city. The art is amazing, too. There's murals and art everywhere. We've got to get Uncle Dad down there. I think we do. Maybe that's the next On Location. Let's do it. Let's do it. We'll be right back after this break. Hey everybody this is jacob bruner from empire strikes brass and you are listening to uncle dad talks good evening everybody welcome back to uncle dad talks i'm with my man as always just like mike say hello hello hello mike we have a very great guest uh some would argue one of the best guests we ever have on the show she's funny she's witty she's she's exuberant she's talented artists artists full of energy the best way i could put it is that if there was a ball that represented the sun which there is she would be the physical interpretation of that let's give it up my friends to callie dunlap art well her name is callie dunlap and callie dunlap does art just like the ball of sun is a ball ball yeah i tried i tried to give you a grand uh entrance counting

49:25 hopefully that did well i don't know it's grand yeah thank you do you approve or no i think i think it was the grandest intro you did this whole episode so very well done yeah well yeah you know what we're very excited to talk to you we didn't get a chance to talk to you while you were there doing your whole shebang. It was making sure everyone was warm. Yes. But you are absolutely incredibly talented. You've been on the show here and there, but this is your first time technically as a real guest. How does that feel? I feel warm and cozy like the sunshine. I was right. Awesome. Mike, I'll let you kick it off and then I will ping it afterwards.

50:09 Please. Let's do big things. Yeah, Kelly. well uh thank you for being a guest on our on our show here as you are also a guest of cali roots, you're a muralist a mural artist as as other people might put it one of several here and and this is this is the third year you've been you've been selected as an artist for cali roots how does that first of all how does that feel and how does it feel being on your third year compared to your first year yeah okay yeah thank you guys. I, yeah, this is my third year doing this. It's so great. I look forward to this event every year.

50:50 It's, you know, technically my festival here, Cali Roots. Right. Your name's in the top, right? Right. Yeah. But, you know, from the first year to now, things have changed so much. The first year I did this, I was so nervous. I was so scared. I'd never done anything like this before. I really, I took a big chance doing that and kind of use it as a launching point for me to consider myself as a full-time artist, try and take myself more seriously. My third year, I felt, or my second year, I felt a lot easier, kind of smooth. I went with the flow more. And this year, year I really went in doing something totally new I you know imagery wise and then by the last day I started learning new techniques from my booth neighbor or from my you know mural neighbors and then started kind of let you know I let everyone else kind of paint on it too it just became a collaborative piece by the end which is something I've never done before live painting and so it really was kind of a great learning experience yeah you explained to me you know a bit as you you were talking about what you wanted to do, something different for this mural, because you've also done murals at another festival, put on by the same group called Rebels and Renegades. So you wanted to do something a little different.

52:03 You weren't sure. You kicked around a few ideas. And this one kind of just organically came to be with involving other people. So it kind of ended up being a communal piece, which is really fun, I think, for a lot of people to feel involved in that way. Yeah. And your style in itself is so unique. Each artist here is unique in their own style, but yours really sticks out. I see yours, and I definitely know it's yours. Sometimes other artists I see, it might take a moment to know who it is, maybe if I see the signature. But how would you describe your art style? Well, I don't know the right words exactly, like one succinct name to say what my style is. But what I'm trying to do is explore colors and light.

52:51 What I really want to do is describe the feeling of a place rather than just the view of a place. Outdoors have always been a teacher and a great part of my life. And I feel like I really want to express a feeling so that the viewer can have a connection to a place and they can make their own. They can they can really just you know do their own personal thing with it so that's kind of what i want to do i want it to be peaceful and colorful all at the same time and really just be more about a feeling yeah i wanted to oh god oh you go ahead yeah i wanted to actually touch on that i don't know if i've ever told you this before callie but your art uh is one of my top 10 that i love looking at the reason being is because it really like you're talking about nature being a teacher your art almost feels like that to me where when i look at it it kind of helps me almost see the things i need to work through if that makes sense in very different ways you know obviously you know you know me on a more personal level and that's you know that's nothing to do with that but because i know you on a personal level and because i know what your art means to you and what i see i want you to know that your art speaks to me and i'm sure many people in ways that that feels almost transcendent that allows me to work through the things that i've been through which i'm sure you're obviously aware of and it's been phenomenal to see your art continually grow from when i first met you to now and seeing you seeing you also in your element i've never really seen that before and so seeing you in your element was so captivating to see somebody

54:26 you know so into their project and figuring it out and working things through right and what would make sense and what doesn't make sense. And. I think, you know, kind of going back to your comment about nature being the teacher, in many ways, your art is an upcoming teacher. And I think that is, I don't know, very, very beautiful in many ways. Thank you so much. Don't make me cry. Oh, sorry. One other thing I would just add really quick is I used to paint very realistic paintings and spend months on them. And now my style has totally changed mostly because my medium changed. So I used to do that in oils and now I'm using acrylics. And a lot of that that i have learned to you know step back and look at and do something else and things like that where it builds on itself but i have no plan i know that i have a thing that i want to like portray like this year at cali roots i wanted to do fog so i knew that it would build on itself and what i learned in the beginning was to really trust the process of it and i think a lot of that has to do with nature too and how you can learn about yourself and so i really appreciate that you feel that when you absolutely and i think actually kind of what you're saying too i think a lot of people sometimes die on the idea of this is my belief of what my art needs to be but i don't think it needs to be that it needs to be you know kevin smith says it the best it's about having the right idea right people go to war over beliefs no one goes over war of ideas right all right so yeah your art is so great on that because it is just an idea and then it grows from organically into something else right yeah it's whatever it is and so sorry am i gonna mean to i just i've always wanted to say that so thank you

55:57 so much yeah of course thank you how dare you to say that to her on this show. It is great. And I feel the same way. You know, it's one of the things that's always attracted me to Callie's artwork and so many people, you know, helping support her at the booth this year. It's been great getting to see. Some people even cried when they were purchasing some of her art. So it definitely, you know, sparks more feelings and not just, Oh, hey, look at this mountain and this pretty river. And it looks like it's a painted version of a picture. It's much more. And so it's, yeah, it's always, it's great to see that up close and personal.

56:41 That being said where can if they haven't already listened to our past episodes where can our audience see your art up and close and personal you can find my artwork on social media at cali dunlap art or cali dunlap art uncle dad likes to say dot com that's my website all my My socials are Cali Dunlap Art. I think that's what's going on. Yeah. So I have one last thing to ask you. As we do, we love to ask favorite questions here. So who is your favorite act at Cali Roots this year? It is your festival, so. Ice Cube, for sure.

57:25 Absolutely, absolutely. It was a good day, you know? Yeah. Yeah, yeah. we got to take a break and i got to take her to a date to see ice cubes so oh i gotta insert all the all the swooning sounds now callie thank you so much for taking the time and every time you're part of the show it's always something magical you always add a an element of fun to any show that we do and not only is it in part of our show but your art is also just a great representation of you and thank you so much for being in being in mike's corner thank you uncle dad thank you michael oh michael hey there wow that's the audience first right there.

58:10 All right everybody welcome to our final interview of the weekend uh let's give it up mike actually say hello real quick hey hello hello that's right mike is here and we're not Not alone, we're with another super stud, a super, super duper stud, some would say, the highest of all studs. Let's give it up for the co-founder of NBARC, Dustin Moore. How are you? I'm great, Uncle Dad. It's a pleasure to be here with you and Mike today. It is a pleasure to have you here to talk about one of my favorite things in the entire world, and that's cannabis. But before we dive into that, can you give our audience just a quick little overview of who you are, what you do, and all that good stuff? I've been a cannabis advocate since the ripe age of nine. My dad was a patient.

58:55 Cannabis saved his life. And from that moment forward, normalizing cannabis responsibly has been my biggest charge. So I've worked on policy for the better part of a decade. I've been an operator for about a decade now. I spent a lot of time in the 2015 space, but I'm cannabis through and through. I love that. And what do you do for MBARC? So my wife, best friend, and I founded Embark in 2019. And honestly, everything from our first store, from building the shelves and cleaning the toilets, to running the registers, all the way up to all the expansion efforts, the festival work we do, and everything in between. That's amazing. And honestly, Embark hasn't slowed down, right? You guys are growing rapidly. Is that correct?

59:36 Yeah, we opened our 14th and 15th stores in the same day just a couple weeks ago. We've got a half dozen festivals and fairs slated for the summer, and we're really trying to bring cannabis to the masses in a very responsible way. I love that. Mike, I know you're all about being responsible. So what are your thoughts on cannabis? Do you have any questions for Dustin? One that just came up, and it was because you mentioned you were an advocate for it, and it helped your father with, I guess, some kind of sickness. Greatness so my mom has ms and she developed really late in life and she loves me to bring her. Weed gummies because it helps but let's just say her partner isn't always as supportive of because of his own beliefs of what we does like how would you quickly break it down or explain to people like that they're there to actually help and it's not you know it's not a harmful thing at this point that's the 64 million dollar question that we face every day i think the The stigma of cannabis has persisted for hundreds of years.

1:00:39 I think if you look back thousands of years, cannabis has been acceptable effectively up until the last century. And in the last century, cannabis really became criminalized as a way to ostracize the other. And it's racist policies to effectively separate society and to demonize some. I think you can look back to California. It was used to demonize the Mexican population. then you look at the jazz era and how it was used to really criminalize people of color. And unfortunately, you know, the media really took off in that direction. But I think what we've seen just even in the last decade or so, the progress of state by state legalization, now this federal push, you're starting to see, you know, studies coming out that cannabis has a larger daily consumption rate than alcohol.

1:01:22 So unfortunately, there is no single answer. I think that, you know, the proof is in the pudding as well. I think if your mother is suffering and her partner says, says, Hey, I don't like this. I mean, the question is, is that stigma greater than your mother's enjoyment of life? And I think that's the question I would pose. Thank you. All right. I'll send my $64 million over as soon as I get it in the account. Thank you. You know, that's actually, I never really thought about it like that. That's such a great way to look at that. Now, I'm curious when you, in being in this industry, you know, what has for you been the biggest current challenge of being in this industry? It's the stigma. I think we all fight it, whether it's a new bank that we're working with, it's a new landlord we're trying to lease leases space from, you know, whether it's the scared, you know, the scared city council member who just says, Hey, this is going to, this is going to kill the kids.

1:02:08 The hardest part for me is like, we have to promise somebody an outcome that's going to be favorable without proof of doing it. They, people have to just believe that what we're going to do is actually going to be beneficial and without, you know, understanding the history of how we got here, it's just so hard to do. So I think it's just changing hearts and minds is my biggest challenge on a daily basis. Yeah. That does sound like that would be pretty difficult. Cause I imagine like, Like, especially for those kind of like, you know, what Mike was saying about his stepfather, you know, how do you get somebody to change their views when they've been raised or whatever way, right? There really is no answer for that, right? Just you have to show them physical proof, I guess, right? Is that the only way to do so? That's what we found. I mean, physical proof, I'll give you an example. One of the first cities we opened in, we had a city council member that stood in front of us and, you know, voted against our permit.

1:02:54 We ultimately prevailed, but she voted against our permit because the perceived proximity to a high school, even though we were over a thousand feet, she thought that this was going to corrupt the community. And now that same council member, after we got open, we partnered with the school in a very sensible way. You know, I've been funding, you know, drug afterschool, youth programs, drug education programs. She's now one of the people that calls into new cities that we go into and says, hey, I got it wrong. You've got to trust these folks. They know what they're doing and they'll deliver something that your community will be proud of. That's incredible. Mike, I know you said you had another question you wanted to ask him. Well, I mean, that's awesome because I know sometimes in Sacramento, it can be on the line of conservative and also the other side.

1:03:37 But just real quick, you said you have 14 or 15 stores. Are they all in Sacramento or are they all over California? We're all over California. People always ask, why aren't you national? It's like, well, we're the fourth or fifth largest economy. There's still 60% of the state that doesn't allow for cannabis. So we're going to be here for a long time, having those tough conversations. Slowly changing the conversation. And what keeps you guys, I know it's a very competitive market. There's tons of weed companies. What do you think separates y'all from everybody else that makes you so successful? We only carry the best that California has to offer. So for us, We don't own any products. We're not vertically integrated.

1:04:20 You know, our customers and our guides, our guides are bud tenders. You know, they spend their time researching the best products that California has to offer. And that's what we put forward. I think we have a differentiated experience because we don't charge slotting fees. We simply just carry the best products. And we pair that with what we do in the live event space to create this ecosystem that creates a year-round experience for consumers, you know, that is different from what others in the market are offering. You know, speaking of the live event space, we met you at Cali Roots, and that's what this is about, Cali Roots coverage. And what was that like to get a part of Cali Roots? Was that something you've done? That was the first time you guys have ever done that before. That was the first time at Cali Roots. We've been working, you know, outside lands. This will be our fourth year of having, you know, done that live sales and consumption event in Golden Gate Park.

1:05:06 We actually helped permit some of the very first licensed cannabis events in the world here in Sacramento. And it is a big, big part of our business. But like, you know, sitting in Monterey on Sunday night, you know, watching Revolution wrap up and realizing that that was the same stage that Jimi Hendrix had burned his guitar. And just like 100 yards away, we were legally selling cannabis. It's like all of the folks that night that were watching Jimmy, I know that they were consuming just as we were. But I just had to think about, you know, could they imagine that, you know, that that could legally happen? So that was a pinch me moment where I felt like, you know, as we have these very small wins along the way that that like just set on me is like, wow, this is a really big deal. This is a historic.

1:05:47 Wow. That's so I didn't. To be honest, I didn't know that that happened at that stage. Did you know that, Mike? Monterey Pop Festival. Wow. No, I didn't know that. That's awesome. No, I mean, there's been lots of great things on that stage, I'm sure, right? I mean, Monterey. Wow, that's amazing. So before we wrap up here, thank you for taking the time. I want to ask you some fun questions, if that's okay. We all like that. You know, when we partake in cannabis, we all know about the great munchies, right? What is your go-to weed snack after a nice, good burn? As as a mayor as embarrassing as this may sound and it's been true for a long time but like uncrustables are like my kryptonite like if it was incredible i'm gonna crush a box among i mean it's the most unhealthy route i mean i know some people like oh i have an orange or an apple like no i'm all about the uncrustables mike do you know what those are yes i know what they are i i do thank you he's a healthy guy that's i gotta make sure you know but those are absolutely incredible oh Oh, my gosh.

1:06:50 And what is your top three stonier movies? Oh, my gosh. Wow. That's that is a great question. I would say, you know, Friday is definitely up there. Anything in the Cheech and Chong genre. And I would say like more recent, probably cliche, but Pineapple Express is one that I get a good kick out of. Okay okay what about super troopers you're a fan of that movie oh my god yeah that that's so that would be i i don't think i could limit it to three we could probably spend a half an hour listening movies right now and those were just like kind of the ones that were rattling around at the front and then what are your thoughts when being super stoned and watching bruce willis movies it can be scary would you say it can be scary depends you know like depends on no no it's it's it's definitely it can be intense depending on what where you're watching if you've got a good home theater, you can definitely rock yourself.

1:07:45 Mike, what do you think would be your favorite Bruce Willis movie to watch? Well, yeah, not one where he's crawling around in an air duct, but maybe Cop Out, right? Cop Out, you know, have some laugh. Maybe we'll... Oh, take it easy. Dustin, it's been such a fun time talking to you, really, and Mike, before we leave, do you have any last questions? Yeah, Dustin, what's your go-to I usually use weed for helping me sleep. What's your go-to sleepy time weed product? So I'm an edibles for sleep guy. And I think the three products that I use interchangeably, you build up a tolerance to one, you can move to the other. But it's Space Gems, Wild, and then the Kiva Kaminos. Those three can be rotated in and out and do a great job.

1:08:32 I'm an insomniac, and that definitely puts me to sleep every night. All right, good. No, I do use the Kiva, so I'll try the other two. Thank you very much. And a shout out to Space Gem. She's an ice water hash, small producer, and some of the best edibles I've ever had. Oh, okay. Awesome. And before we leave, where can our audience learn more about your brand and connect with you and all that good stuff? Go Embark and Embark Supply, our handles online, our website. And we'd love folks to check us out. We're going to be everywhere in California. So, you know, we can't be more than a 30 minute drive from where you live if you live in California. I love that. Go check them out. Go smoke some weed and do it responsibly and have a great time while doing it. We'll see you all later. Thank you.

1:09:17 Hey, everyone. Thanks for listening to this week's episode of Uncle Dad Talks. I'm Uncle Dad and I'm usually joined by your favorite co-host, Mike Hampton, or as we like to call him, Just Mike. Just wanted to give a quick little shout out to our Instagram. Please give us a follow at UncleDadTalks on Instagram. That is one word, UncleDadTalks. And be sure to follow us for a lot of fun. We post reels, pics, a bunch of other great things there. We're doing more often, we're doing giveaways. So be a part of that. Be a part of our UncleDad family. We appreciate it. And as always, we appreciate you listening. And we appreciate you being a part of the show. And if you also want to kind of see what Mike is up to as well, be sure to follow him on Instagram at Mike Hampton Art alright everybody remember we're not uncles we're not dads we're just someone you can talk to and we'll see you all next week.